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Mcdonald Launches First Vegetarian Restaurants Targeting Indian Pilgrims

by

Bill Gordon

McDonalds is all set to open its first vegetarian-only restaurants in India in next year that is 2013 in order to cater for the pilgrims to the sacred sites. Burgers as well as fries have proved a winning formula since the time the McDonald brothers had created their huge fast food franchise in the year 1955. But now meat is going to be struck-off from the menu for the very first time in an attempt to woo the devout diners at two of the pilgrimage sites of India.

The vegetarian restaurants are going open up in the year 2013 as part of a wider growth strategy in the nation, where the chain only has 271 branches. The first is going to open in Katra, which is going to be close to the hill shrine of Vaishno Devi that actually greets 100s of 1000s of pilgrims in just a year. After this it will be followed by a eating place in Amritsar, the spiritual centre of the people of the Sikh faith.

McDonalds is also prepared in order to enlarge their vegetarian contribution all around the country as it is seeking to twofold the number of restaurants in the next 3 years. In a concerned to this it has already brought alteration in their menu to reflect the tastes of Hindus, who eschew beef as well as revere cows. Vegetarian patties are served besides more customary fare such as chicken burgers and which account for half of the sum total of the sales.

But the new sites will be offering a larger meat-free range. According to a spokesman of the company in the northern part of India was of the view that there is a big opportunity for the vegetarian restaurants as many Indians are completely vegetarian. He then had to add that at this point of time, India is still a very small market, they only have 271 restaurants all over India and across the globe we have around 33,000. But a proper look is given at the potential of the country, it is one of the top priority countries & so they are placing the foundation for capturing this very market.

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It has not happened for the first time that this American franchise has altered its menu in order to adapt to the changing demand. The chain 1st had added salads in the year 1987 & has developed a variety of coffees along with smoothies in recent past.

Bill Gordon is an financial expert and he writes on finance,

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Article Source:

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